How can Yelling Mule capitalize on our branding with the elections?
How can Yelling Mule capitalize on our branding with the elections?

How can Yelling Mule capitalize on our branding with the elections?

We received a terrific idea from Maggie Franz on - capitalizing our branding with the election.

Our mascot is Otis the Mule.

Since the political parties identify with a donkey and an elephant - we think Maggie's idea makes perfect sense!

The question is how could we interject ourselves into the arena without offending? Mostly looking for creative ideas that avoid any potential negative feedback. We don't want to make it like we are siding with any particular side.

A mule and a donkey are different so maybe there's something there? A spoof/mock campaign? 2016 T-shirts or tickets?

What ways could we implement this idea digitally?

All ideas welcome and appreciated! :)

Start:21 Jun, 2016
End:20 Jul, 2016

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