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Trends, Community, Inspiration

Content Strategy: How to use ebooks for Branding

Content Strategy: How to use ebooks for Branding
Nikolas Huebecker

Nikolas Huebecker

A new way to generate leads

When you think e-books what cames to your mind?

My guess, the digital version of that book you have on your bookshelf, right?

The smartest companies know that customers like businesses that meet them halfway. They chose to provide something of value to win a customers’ business. Luck, there is a great solution; E-books!

How eBooks work as lead generators

Think about your last shopping trip: Did you see the posters everywhere? BOGO on Apple Sauce? Did you see the stand with this week’s flyer? How about the sign for the newest limited edition flavor of Soda Pop? To no one’s surprise they are the simplest form of marketing tactics. They entice you by giving you immediate information - a taste, a direct use, or a lowered price - for a small price on the customer.

These brands tell consumers that they are willing to prove they have great products. Weather you are selling a product or a service, you can do the same thing, by providing eBooks as a sample of your goods.

EBooks are a unique marketing tool because they don’t seems like one. Ebooks commonly exist to provide skillfulness or entertainment. However, it is important to keep in mind the best source of information often an industry expert who can offer profiles of real-life customers and what they need solved.

Converting eBooks into a branded image enhancer

Of course wasting the time and money to creating an ebook is useless if you can’t engage the consumer. In order to insure the success of your eBook there are a few things for to make sure you have.

  • Complement your brand: If your company and logos are already trusted and recognized, use them on your eBook cover. If these are less known among your target audience, use a professional photograph that exemplifies the feeling you want your brand to evoke.
  • Present a professional image: Make sure the format, writing, and editing are publication-ready. How your eBook is presented will dictate how your product is perceived along with your brand.
  • Execute with precision: When making your eBook publication-ready, consider the conversion of media. Wherever you’re taking content from a seminar, webinar, or a series of articles, consider the layout the content will need to maintain continuity on the page. For example, if you’re converting spoken content into your eBook, make sure the tone remains conversational. If you’re converting slides, make sure the visuals will be understandable on an eReader. eBooks are their own medium, and you message needs to be received as clearly in that format as it is on any other.

When making your eBook publication-ready, consider the conversion of media. Wherever you’re taking content from a seminar, webinar, or a series of articles, consider the layout the content will need to maintain continuity on the page.

While other companies are throwing money away to marketing schemes, your business can get ahead and provide an honest informational product that brings leads and consumers. Customers will have more faith in you, and your competitors will be busy trying to catch up in your tracks.

Read more about how to write an ebook at this article from Cassandra Campbell

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