A new way to generate leads
When you think e-books what cames to your mind?
My guess, the digital version of that book you have on your bookshelf, right?
The smartest companies know that customers like businesses that meet them halfway. They chose to provide something of value to win a customers’ business. Luck, there is a great solution; E-books!
Think about your last shopping trip: Did you see the posters everywhere? BOGO on Apple Sauce? Did you see the stand with this week’s flyer? How about the sign for the newest limited edition flavor of Soda Pop? To no one’s surprise they are the simplest form of marketing tactics. They entice you by giving you immediate information - a taste, a direct use, or a lowered price - for a small price on the customer.
These brands tell consumers that they are willing to prove they have great products. Weather you are selling a product or a service, you can do the same thing, by providing eBooks as a sample of your goods.
EBooks are a unique marketing tool because they don’t seems like one. Ebooks commonly exist to provide skillfulness or entertainment. However, it is important to keep in mind the best source of information often an industry expert who can offer profiles of real-life customers and what they need solved.
Of course wasting the time and money to creating an ebook is useless if you can’t engage the consumer. In order to insure the success of your eBook there are a few things for to make sure you have.
When making your eBook publication-ready, consider the conversion of media. Wherever you’re taking content from a seminar, webinar, or a series of articles, consider the layout the content will need to maintain continuity on the page.
While other companies are throwing money away to marketing schemes, your business can get ahead and provide an honest informational product that brings leads and consumers. Customers will have more faith in you, and your competitors will be busy trying to catch up in your tracks.
Read more about how to write an ebook at this article from Cassandra Campbell