The sentence “any small business needs a website” has become a kind of idiosyncrasy in a world increasingly reduced to numbers translated into world maps where the top social networking have occupied the common sense of public relations to transform the web into a marketing sales place full of information pollution.
Russell Haworth, Chief Executive Officer of Nominet stated recently: «The internet lets us seek and share information, across borders and across vast distances, with unprecedented speed and ease. At the end of 2015, there were an estimated 3.2 billion internet users worldwide, up from 400 million in 2000.»
Globalization, as commented in the 90s by itself did not show clearly the impact of changes in culture, behavior and concepts and the data collected by Verisign shows how the digital marketing is turning down: «The fourth quarter of 2015 closed with a base of approximately 314 million domain name registrations across all top-level domains (TLDs), an increase of approximately 15 million domain names, or 5 percent over the third quarter of 2015. Registrations have grown by 25.9 million, or 9 percent, year over year.»
If the volume of information is inversely proportional to its value in the sale or in defense of a cause, a chance to make ourselves understand and convince someone increases as that best take advantage of the few minutes available through a simple, blunt approach.
The eye to eye still makes all the difference, the masks fall, the truth or the lie is latent, fear, surprise, insecurity or arrogance are noble to be seen and experienced. The characters go to where those who see them allows. The trials tend to be more accurate, and judgments, we mean “I think”, “think”, “feel”, “I see”.
And a new wave is raising up with those who call themselves Digital Nomads.