In our last blog post, we sat down with Fredrik Heghammar to speak about the design thinking school of thought, what it is, and why it can make such an impact for such a broad array of businesses. In this post, we’ll explore how Fredrik and his team use video in prototyping workshops to employ design thinking for their clients.
Before any project, meeting, or workshop, a bit of prep work is required for a successful outcome. Before any prototyping workshop, whether you are using a template or not, a discovery session is necessary to define the pains and/or gains that any prototype from the workshop will solve. Once you have the problem that you are trying to solve, you can then establish the parameters of your workshop based on exploration during this discovery session.
In his work with House of Sparks, Fredrik uses Idea Hunt’s Enterprise Services. He and his team leverage the co-creation platform for its ability to customize the fields within the tool based on the parameters of the workshop, and ability to upload video. After each discovery session, Heghammar and his team customize the form fields in the platform so that clients know exactly what is needed to form a successful submission or idea.
We asked Heghammar what aspect of the tool he felt best supported the way in which he works with design thinking. Hands down, it was the ability to submit visual elements such as photo or video.
Fredrik says that to have success, you must be able to “visualize the visualization”. Let’s take a look at what he means by this. In design thinking it isn’t enough to have an idea, even if it sounds actionable and impactful. You need to collect data on that idea, and be able to succinctly describe every facet of it. If you can collect the data you need to fully form and flesh out your idea, and communicate it successfully in a short video - then you have successfully completed a prototyping workshop or design thinking challenge.
Before founding Another Tomorrow and his current company House of Sparks, Fredrik worked in New York with Google Creative Lab. Here they used video for prototyping.
To paraphrase Heghammar and his then teammates, you can’t mess up video. He went on to explain that video allows the storyteller to keep control of the story, while also allowing for passion to show through. In a video, you can’t take out a few frames here and there, the way someone might be able to do in a slide presentation. It comes down to the ability of sharing the experience of an idea, rather than simply showing the idea in its end state.
After this discussion it’s clear to see why video is such an effective tool for prototyping ideas within the design thinking methodology and is why we build functionality for sharing video into our SaaS solutions.