We are doing a campaign in Malmö Sweden, where we ask people and business to donate a used iPad (not older than the last model) to the project. The project then distributes these to kids living with single mothers that can't afford to get their kids the tools to get online. The criteria is that they sign up the kids to the free app development class that the local trade school is running. The aim is to bridge the gap of digital exclusion that these kids are risking.
We have named the project "Happy Tablet" but now we need help with creative ideas for approaching businesses and people, convincing them to join the project and donate tablets or help with the gathering of the tablets.